For the Media
The "Buds," two cartoon earbud characters designed to appeal to young children, represent the most recent phase in an ongoing campaign to raise consumer awareness about the potential risk of hearing loss from personal audio technology. In addition to the Turn Down the Volume game on this site, they appear on free bookmarks, banners, screensavers, and more, featuring The Rules of Thumb, simple safety guidelines for children 6 and older.
The Rules of Thumb:
• Lower the volume
• Limit listening time
• Upgrade your headphones
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